Who Magazine

Ross Jeffries Teaches Men How To Get A Woman They Want

by ALIX CLARK in Los Angeles
photo by BOB SEBREE

Seven years ago, failed comedy writer, Ross Jeffries wrote a light-hearted self-help book: How to Get the Women You Desire Into Bed: A Down and Dirty Guide to Dating and Seduction for the Man Who's Fed up with Being Mr. Nice Guy. Today, 37-year-old Jeffries gives advice to the tongue-tied through books, the Internet, videos and seminars. He claims his secrets are based on personal experience, but the frankly unlikely Lothario admits that at first he was "flying by the seat of my pants, with my tongue in my cheek".

Jeffries's quick pick-up technique is based on "learning how to speak suggestively [to] lead the person's imagination so they experience emotional states with you". Waste no time in dropping words like "ha-penis", leer when you say "come", and men on the make are home and hosed. "But when I tell people to be suggestive I don't mean being crude," says the man whose book has such chapters as "How to Fake Like You Are Warm and Friendly" and "How to Use Hypnosis to Get Your Date into the Sack."

Jeffries's Internet site is viewed more than 85,000 times a month and he gets 10 e-mails a day from would-be seducers. "Your stuff works wonders!" gushed one. "I have already worked three girls into that giggly state where they are easy pickings." A home course, for $450, or $700 with a video, is the first step. Then there's a three-day seminar, where devotees transform themselves from "geeks" into "studs". But not every-one is a fan. "You can use any good technique to con people," said Chicago psychologist Kate Wachs, who blasts the advice as "unhealthy".

"We get everything, lawyers, engineers, chiropractors," says Jeffries, who lives in LA with girlfriend Kim McFarland, 24. Most of his students previously "haven't had the success they've wanted", he says. Like Kamal Hyder, 29. "Since meeting Ross, I have more women than I imagined possible," says Hyder, who once had trouble getting women to even talk to him.

Such testimony makes it all worthwhile for Jeffries. "As a kid, my favorite movie was the Helen Keller story," in which Anne Sullivan taught the blind Keller how to communicate. "I thought: 'How great to be a miracle worker like Anne.' " Then he gestures to his students. "Some of these guys," he says, "are like Helen Keller."

--For It to really work, [men] have to become connoisseurs of human emotion," says Jeffries in LA.

April 26, 1996

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